Tuesday, March 16, 2010

The Message

As a business owner or employee, I think it's important to ask yourself what type of message you're wanting to send to your customers.

On my way to the office today, I passed a business that I often want to stop at but rarely get the chance. Because I even had a list of things to purchase that I can only find there specifically, I turned around to shop.

Upon pulling into the parking lot, I said to myself, "Wow, maybe they're no longer open." The lot was empty, not a single car in sight. The sign by the road no longer displayed postings of specials or hours and as I got to the front door, there was nothing stating if the store was open, closed or out of business. A business name wasn't on the door nor did I see any hours listed - let alone a phone number. After peeking inside the window, a gal hollered through the glass asking me what I wanted.

Often ask yourself what type of message you're sending. As an owner or employee, you want to send the same message you'd like to receive when you step foot into someone else's establishment. Are you greeted with a friendly smile, a helping hand and a kind heart? Is anyone making themselves available to you? Do you know when you're able to patronize the business? Are you being inconvenienced? You are the customer and you have a choice just as you are the owner or the employee - the choice to treat others like they're important and appreciated!